Why You Must Be Different

Last week we discussed developing yourself into an expert so that you can best serve the individuals you are meant to serve and that the clients you are meant to serve know that you are the expert that they need to help them solve their health and fitness goals. In this edition of Fitness Insider we will discuss the second step in developing yourself into that go-to expert your clients – as well as your potential clients – need, want, and will pay for. The challenge we face in the …